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Between 2018 and 2024, new personalities in the political world rose to meteoric prominence with radical, anti-establishment discourse in Latin America. Each in their own way, they are all politicians whose trajectories are closely linked to digital media, and all achieved electoral success with proposals to break with established political structures, representing platforms often considered extreme. For a number of researchers, this cycle begins in the U.S. in 2016, when new elements such as data science, bots, disinformation, and segmentation emerge. Social media becomes just one more element of online campaigning, and the term Web 2.0 becomes outdated. In “The New Rule of the Game: Digital Media, Politics, and Democracy,” Dr. Arthur Ituassu analyzes the transformations of the media system, from the pre-internet model, known as the “modern media system”, to the arrival of the internet and its impacts on the media environment. By analyzing the digital performance of politicians such as Nayib Bukele (El Salvador), José Antonio Kast (Chile), Rodolfo Hernández (Colombia), Javier Milei (Argentina), and the Brazilians Pablo Marçal and Jair Bolsonaro, the book debates how digital media has transformed the rules of the democratic game, bringing new challenges for regulation, public debate, and institutions. Written in clear language and without jargon, yet grounded in solid academic research, the book offers readers tools to understand contemporary transformations in Latin American politics and democracy and their close relationship with digital media.